Fiducia AI + GS1 Digital Link

Trusted AI for Product Intelligence

Apple-style fluid intelligence for packaging, trust, and post-scan personalization across channels.

Verified IdentityAuthenticate products at scan.

Trusted DataShare accurate, governed data.

AI InsightsTurn scans into actions.

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See how GS1 Digital Link powers trusted experiences.

How Does Digital Link Work?

From scan to intelligent action in real time.

Dynamic Routing

Analytics

Identity & Authentication

Scan Product

Consumer scans GS1 Digital Link QR code.

Resolve Link

Resolver routes to trusted destination by context.

Retrieve Data

Trusted product data is retrieved in real time.

AI Understands

Context and intent are interpreted for smart response.

Personalized Experience

Consumers receive relevant and localized journeys.

Actionable Insights

Live analytics drive enterprise and customer decisions.

GS1 QR CODE

NFC

UHF RFID

DATA MATRIX

Built on Trust.
Designed for Scale.

Trusted by DesignSecure, standards-based and privacy-first.

Global InteroperabilityWorks across ecosystems, partners and platforms.

Secure & TransparentEnd-to-end security with complete transparency.

Data That Drives ValueTurn data into insights and measurable impact.

Fiducia AI Feature

AI Lens

SEE MORE. KNOW MORE. DO MORE.

AI Lens uses advanced computer vision to scan existing barcodes on products. It instantly connects to GS1 data to deliver trusted product information and insights.

Try AI Lens Scan with your phone

Product with barcode being scanned by AI Lens

AI Lens Capabilities

Visual Recognition

Detects and reads existing barcodes on any product instantly.

Smart Context

Retrieves GTIN, origin, ingredients, regulatory data, and trust signals.

AI-Powered Answers

Provides natural language responses tailored to consumer, retailer, or supply chain needs.

Multi-Lingual

Delivers product information in multiple languages instantly.

GS1 Verified Output

How It Works

Scan Existing Barcode Point AI Lens at any product barcode.

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Connect to GS1 AI Lens connects to GS1 data network.

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Retrieve Trusted Data Product information is retrieved in real time.

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Get Insights Understand, decide, and act with confidence.

Trusted by GS1 Data

Global Standards

Verified Data

Secure & Reliable

Interoperable

Driving Value Across The Ecosystem

Driving value across
the ecosystem.

From stronger brands to smarter operations, AI Lens unlocks measurable value for every stakeholder across the product journey.

+25%

Revenue Lift

Drive Revenue Increase

Higher conversion through targeted offers
Upsell and cross-sell opportunities
Stronger customer loyalty and retention

2.7x

Brand Trust Increase

Authentic Brand Engagement

Verify authenticity and build trust
Strengthen brand loyalty
Encourage repeat engagement

-30%

Environmental Impact

Sustainability Information

Share product impact
Ingredients, sourcing and certifications
Enable responsible consumer choices

End-to-End

Visibility

Supply Chain Transparency

End-to-end visibility
Recall management
Reduce waste and operational costs

100%

Counterfeit Protection

Product Security and Safety

Anti-counterfeit protection
Tamper detection and provenance
Safety alerts and regulatory updates

+40%

Marketing ROI

Data-Driven Growth

Real-time insights
Better decisions with analytics
Optimize marketing ROI